Sociologist paul lazarsfeld the peoples choice

Pub Date: January

ISBN:

Pages

Format: Paperback

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The People’s Choice is a landmark psychological and statistical study of American voters during the and presidential elections, originally published in Amid a burgeoning interest in statistics and population sampling, it constituted the first systematic effort to trace voters’ behavior across the duration of a presidential campaign and to follow up on this data years later.

During the campaign, Paul F.

Lazarsfeld, Bernard Berelson, and Hazel Gaudet tracked a sample population of six hundred people from Erie County, Ohio, interviewing them monthly in the seven months leading up to Election Day. Their subsequent study in expanded the sample to include a nationwide cross-section of two thousand voters. Contrary to the fears of the time, Lazarsfeld, Berelson, and Gaudet found that media such as newspapers, radio, and campaign advertising did not have a profound influence on individual voting The People's Choice: How the Voter Makes Up His Mind in a ...

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